Humans make decisions under uncertainty. Our evaluations are subject to unconscious heuristics and biases. Rosenthal shows that our decisions about how to design experiments and how to interpret the results are subject to bias, sometimes with serious results. For the person who believes that professional scientists can somehow easily "control" bias away, Rosenthal is an important counterargument. This work used to be very widely studied, in graduate programs in many disciplines. It appears to have gone out of fashion, but the problems documented by Rosenthal have most certainly not gone away.
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