Experimental Auctions: Methods and Applications in Economic and Marketing Research

by Jason F. Shogren, Jayson Lusk, Jayson L. Lusk

Book Overview

Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious...

• Format: Paperback
• Language: English
• ISBN: 0521671248
• ISBN13: 9780521671248
• Release Date: January 2008
• Publisher: Cambridge University Press
• Length: 316 Pages
• Weight: 1.47 lbs.
• Dimensions: 0.8" x 6.8" x 9.6"