Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands

by Daniel Hanover, Kerry Smith, Dan Hanover

Book Overview

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences...

• Format: Hardcover
• Language: English
• ISBN: 1119145872
• ISBN13: 9781119145875
• Release Date: April 2016
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.8" x 6.3" x 9.1"