Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands

by Daniel Hanover, Kerry Smith, Dan Hanover

Book Overview

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1119145872
• ISBN13: 9781119145875
• Release Date: April 2016
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.8" x 6.3" x 9.1"