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Paperback Experience the Message: How Experiential Marketing Is Changing the Brand World Book

ISBN: 0786718838

ISBN13: 9780786718832

Experience the Message: How Experiential Marketing Is Changing the Brand World

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Format: Paperback

Condition: Very Good

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Book Overview

Consumers -- exposed to roughly four thousand marketing messages a day -- are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they... This description may be from another edition of this product.

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