Experience the Message: How Experiential Marketing Is Changing the Brand World

by Max Lenderman

Book Overview

Consumers -- exposed to roughly four thousand marketing messages a day -- are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0786718838
• ISBN13: 9780786718832
• Release Date: December 2006
• Publisher: Basic Books
• Length: 336 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.9" x 5.3" x 7.9"