Experience the Message: How Experiential Marketing Is Changing the Brand World

by Max Lenderman and Max Lendermann

Book Overview

What do you get when you cross Chairman Mao'sOn Guerrilla Warfareand Sean "P. Diddy" Combs's Bad Boy Records? A manifesto for a marketing revolution. In an age when individuals are exposed to roughly... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0771052642
• ISBN13: 9780771052644
• Release Date: January 2005
• Publisher: McClelland & Stewart
• Length: 312 Pages

Customer Reviews

A Good Read

Max Lenderman does a good job of illustating the sea change that is taking in the advertising world. His knowledge of the principles of The Experience Economy are sound and he uses them effectively to make his case.

Not Your Average Marketing Book! Great stuff.

I bought this book after seeing author Max Lenderman on TV talking about selling toilet paper to hipster rock fans and I'm glad I did... I got so many good ideas from this book and I have been using it to help think of new strategies for my own business. I went to see Max speak at a bookstore recently and he is actually a very nice, down to earth young guy with a great future... there are so many bad marketing books out there, but this one was right on the money and fun to read.