Exotic Visions in Marketing Theory and Practice

by Alf H. Walle

An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at the impact of modern social thought upon marketing and social research. Tracing key ideas back to their intellectual roots, Walle shows how the evolution of social theory, and the controversies it has engendered, can and should transform the way marketers approach consumers. He provides a theoretic...

• Format: Hardcover
• Language: English
• ISBN: 1567203949
• ISBN13: 9781567203943
• Release Date: May 2006
• Publisher: Praeger
• Length: 264 Pages
• Weight: 1.34 lbs.
• Dimensions: 1.0" x 6.4" x 9.4"