Exhibitors' Perceptions of Trade Shows

by Ho Yin Wong and Rooma R. Ramsaran-Fowdar

Although trade shows constitute a major portion of the marketing mix in the industrial market place, very little has been researched on their function in industrial marketing. This study assessed the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838337069
• ISBN13: 9783838337067
• Release Date: April 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 72 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"