Exhibit Marketing and Trade Show Intelligence: Successful Boothmanship and Booth Design

by Klaus Solberg Soilen and Klaus Solberg Söilen

Book Overview

"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they'll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on...

• Format: Paperback
• Language: English
• ISBN: 3642434657
• ISBN13: 9783642434655
• Release Date: July 2015
• Publisher: Springer
• Length: 150 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"