Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries

by James E. Grunig, Larissa A. Grunig, David M. Dozier

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions...

• Format: Paperback
• Language: English
• ISBN: 0805818189
• ISBN13: 9780805818185
• Release Date: August 2002
• Publisher: Routledge
• Length: 668 Pages
• Weight: 2.05 lbs.
• Dimensions: 1.3" x 6.1" x 9.0"