Excellence in Business Communication

by Courtland L. Bovée, John V. Thill, Courtland Bovee

Book Overview

Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of mobile communication. In this... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0133544176
• ISBN13: 9780133544176
• Release Date: January 2014
• Publisher: Pearson
• Length: 672 Pages
• Weight: 3.25 lbs.
• Dimensions: 0.9" x 8.4" x 10.7"

Customer Reviews

A necessary evil. LOL :-)

This is a far better written book than my Marketing book that I was forced to read. This seems to be a competently written book on the subject with good references in the back. If you had to buy this for your class or if you'd like to polish up on your business communication skills then I'd recommend it.

Excellence in Business Communication

The book came in good condition. There was very quick shipment and good communication with myself and provider. Thank you for an excellent transaction.

Great Book

Just what i needed for my college class, nothing is wrong with the book and seems to be well written.

An easy to read useful book and not only for Business

I always thought I was good at communication until I read this book (text book really). I was particularly impressed by the examples of emails that on the surface look fine until the writer points out the loop holes. Despite its title this book comes in hand for many situations well outside business. I have also used my newly acquired skills in academic, political and philanthropic forums and received very positive feedback from colleagues who noticed a change. Buy this book.

Wonderful reference book

I use this book for my primary text in a Business and Professional Communication class that I teach. The students like how the book is organized; I appreciate the examples that we can use in class for discussion.Beyond that, the AIDA approach to business writing is clear and easy to use once students get the hang of it. My students' major project is to work with an organization in solving a communication problem, they are responsible for writing memos and reports to both the client and me.However, I guess that the biggest endorsement is the number of students who do not resell this book at the end of the semester. I have had several tell me that this is one of the few books that they will take with them when they graduate because they view it as a good reference book.