Examining the Role of Well-Being in the Marketing Discipline

by Pamela L. Perrewé

Volume 17 of Research in Occupational Stress and Well Being is focused on the stress and well-being related to the marketing discipline. This volume is focused on the connections between employee stress, health, and well-being as it relates to marketing, sales, and customers. We have 7 chapters devoted to critical topics such as internal selling, stress at the consumer-employee interface, how leaders can affect the customer experience, and...

• Format: Hardcover
• Language: English
• ISBN: 1789739462
• ISBN13: 9781789739466
• Release Date: September 2019
• Publisher: Emerald Publishing Limited
• Length: 195 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.2" x 9.1"