Coping with Retail Giants: Gaining an Edge Over Discounters

by A. Coskun Samli

In the retail jungle dominated by giants like Walmart and Costco, survival for small and medium sized retailers will require a major shift from the traditional strategy of merchandise management to focus on generating customer value. Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Samli argues that as society advances...

• Format: Hardcover
• Language: English
• ISBN: 1137476338
• ISBN13: 9781137476333
• Release Date: April 2015
• Publisher: Palgrave MacMillan
• Length: 209 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"