Evolve

by Rosabeth Moss Kanter

Book Overview

This text outlines what it takes to succeed and thrive in the new economy. It provides a look at the human side of the digital era, with detailed cases of around 25 companies including: e-Bay,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1578514398
• ISBN13: 9781578514397
• Release Date: February 2001
• Publisher: Harvard Business Review Press
• Length: 352 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.2" x 6.4" x 9.4"

Customer Reviews

The History of Today's Internet

In the genre of e-commerce handbooks Evolve! does not give all the answers. There is no blueprint step by step process to Internet success that is outlined in her writings. Rather, the book presents a view of the correct culture, and outlook of a successful e-business. Social interactions are modified, and conflict is encouraged. In the end the focus is then shifter to the individual who is reading the book. Attention is given to the qualities of an effective leader in a fast changing internet environment where one must be a salesman and visionary while keeping track of concrete deadlines. Evolve! also has a large collection of research to back its claims. The Author, Rosabeth Moss Kanter, is a Harvard professor with a multitude of graduate students at her disposal. This gives her book a large amount of data and research into the various companies that have shaped the Internet and the world of e-business. It divides the players into the categories of Dotcoms, Dotcom Enablers, and Wannadots. It also shows the mistakes, and changes that occurred when the market leaders were first developing their focuses and strategies. To me the greatest aspect of the book is the in-depth historical perspective on the last four years in Silicon Valley. Big players, and company insiders give valuable information on their struggles to become the market leaders. The information is current, the background information is informative, and its message is useful.

What's Old Is New Again

In college I studied Greek Philosophy. I particulary enjoyed learning of Heraclitus,who's theory of "Flux" espoused everything is in a constant state of change. I couldn't help being reminded of this when reading Professor Kanter's wonderful book, Evolve!. I felt I was back in a classroom learning from another great philosopher,of the influence of change. Her insight, deduced from extensive research, into the Digital Culture of today is extremely helpful to those of us who wish to learn,live and thrive in this new economy.Congratulations and thank you Dr. Kanter

Kaleidoscopic View of Successfully Connected e-Cultures!

Rosabeth Moss Kanter is one of our finest thinkers about organizational change. In Evolve!, she has taken on a very large challenge. She attempts to help the young and the old, the e-hip and the offline, the techies and the nontechies, and those in new economy and old economy companies understand one another better so they can cooperate for greater results through using the Internet as an enabling medium. She also takes a look at beneficial cultures separately from the perspectives of pure dot com companies, dotcom-enablers (like Sun Microsystems), and wannadots (already-established companies seeking to add the Internet to their businesses). In the process, she provides lots of helpful examples of what NOT TO DO, as well as what TO DO both in terms of what kind of organization to create and how to get there. I found that the book added a great deal to my storehouse of case histories about what has been working and what has not as companies have sought to develop and improve Internet-based business models. Unlike most books about the Internet, this one was primarily based on lots of research with people at companies rather than lots of experience in using cool Web sites. The book is divided into three parts. The first section looks at how the Internet affects every business and person, the role of young people to date in advancing the changes, and why companies have to do more than just open a web site to be effective. Basically, the Internet means a fundamental change in at least part of every company's business model. For some companies, this is a complete change. For others, it is a partial, but significant change. Cisco Systems provides a good example. You can be a major provider of high technology products while having very little manufacturing youself. Dell Computer is another helpful example. You can have negative receivables and no inventory while manufacturing products to order in minutes. Anyone would like to be able to move profitably in these directions. The second section identifies the qualities that allow a company's culture to work well in e-commerce. Professor Kanter focuses here on the need to create generations of rapid change each of which is well received by the beneficiaries, how to create truly supportive and effective networks of partners, reconfiguring the business and organizational structure to improve the business model, and attracting and retaining the top talent needed to make these improvements. The third section looks at initiating and enabling the change process towards the model of e-effectiveness. The roles of leaders, organizations, and of individuals are identified . . . as well as the sources of friction and resistance. I thought that the book was exceptionally well done. It's weaknesses come from having taken on such a large topic and challenge. But Professor Kanter succeeds in most areas quite well. Those who work in dot com companies that are facing bankruptcy will not find enough he

Understanding the Workplace of the Future

As a long-time strategy consultant who has worked with hundreds of companies and now as an entrepreneur establishing a new company in Asia, utilizing the Internet, I find Evolve! to be packed with extremely useful ideas and powerful lessons. I recently spoke at a forum on the major challenges facing businesses in Greater China over the next ten years. Having just read Evolve!, I centered my talk around the new environment, new culture and new rules affecting businesses throughout the world, as a result of the Internet. These changes and their implications are certainly revolutionary, but they are also evolutionary. The attendees unanimously agreed that mastering this topic is a key success factor for their businesses. Evolve! provides excellent perspectives on how the web acts both as a stimulus for new organizational culture and as a facilitator for change -- allowing this culture to change in an orderly and timely manner.The extensive research done for this book provides fascinating case studies, anecdotes and insights for those readers who already have considerable experience with the Internet world. For readers who have less firsthand exposure to the key elements of the Internet and all that it implies the book provides, in an easy to relate to manner, excellent insights into understanding how the workplace of today needs to evolve in the future.

Understanding E-Business from the Inside-Out

I found Evolve! by Rosabeth Moss Kanter to be a fascinating look at how the Internet has changed the business world. As someone in his mid-20's working at a company that is stumbling into the Internet age, I know that Kanter's insights are right on target. The best part of the book is its case studies. Kanter's extensive research enables her to give the reader behind-the-scenes stories of businesses struggling to succeed (as well as businesses struggling with success). These stories are fun and easy to digest -- I seriously couldn't put it down once I started reading it. The stories are woven together seamlessly, and each one is just as fascinating as the last. They uncover the inner-workings of business, which makes an understanding of familiar companies like E-Bay, IBM, BarnesandNoble.com, and Sun Microsystems much richer. This book is also particularly good because it reveals the benefits and drawbacks of the "dot-com style." We have all been attracted to this type of work environment (no dress code, cool office spaces) and Kanter understands this -- but she has a fresh perspective on the extent to which this style can enhance or cramp an organization. She also explains the demands that the Internet has placed on businesses to be quick to move, network, improvise, and take chances. As an employee myself, I found one of the best lessons to be that there are ways of making your job more meaningful, and there are ways of making your company feel more like a community. Some of it involves peppering the "dot-com style" around the company, but that is just a tool -- it has more to do with communication and teamwork. Overall, this book is a great source of insights all told in Kanter's enthusiastic, animated narrative. I have recommended it to my friends and I would recommend it to anyone who is interested in understanding the real story behind how e-business has impacted and will continue to impact all types of businesses, from the inside-out.