Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World

by J.C. Sum

Be motivated and inspired by this entertaining and insightful read that offers practical, hard-hitting and sometimes creatively unorthodox advice for businesses in a digitally evolving world.
Disruptive technology, globalization, geopolitical instability, rising costs and regulations, all create adversity for businesses over time, regardless of the size of the company, location or nature of the industry. However, these challenges have been compounded...

• Format: Paperback
• Language: English
• ISBN: 9811446717
• ISBN13: 9789811446719
• Release Date: March 2020
• Publisher: Evolve & Adapt
• Length: 216 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"