Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

by Larry Weber and Larry Weber

Put digital business strategy at the center of your business

Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.

Everywhere explains...

• Format: Hardcover
• Language: English
• ISBN: 0470651709
• ISBN13: 9780470651704
• Release Date: March 2011
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.0" x 6.3" x 9.1"