Many of our society's most cherished traditions are actually based on historical accident, the prot motives of a few companies, or the agenda of someone who died long ago. A lot of what we believe and do is bullshit, yet we walk around thinking our way of doing things is inherently correct.Why do we exchange diamond engagement rings? Why is wine so expensive? How does art become "art"? Why do so many non-prots want us to donate cars to them? Why does...