Everyone's a Critic: Winning Customers in a Review-Driven World

by Bill Tancer

More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one...

• Format: Hardcover
• Language: English
• ISBN: 1591846382
• ISBN13: 9781591846383
• Release Date: October 2014
• Publisher: Portfolio
• Length: 246 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.1" x 6.3" x 9.1"
• Age Range: 18 years and up
• Grade Range: Grade 12 and higher