Everyone Is in Sales. Yes, that means you. Until now, the concept of sales has been looked at as a job description of a salesperson in an organization. Sales is often viewed in a negative light. No more. This book successfully reframes the concept of sales to communications. Every encounter in life involves communications. This means we are all in sales. So, whether you are an accountant, a doctor, an engineer or a stay at home mom, you are in sales...