Events Feasibility and Development

by William O'Toole

Events Feasibility and Development: From Strategy to Operations describes the optimum way to develop and grow events. It demonstrates how governments and companies create the event portfolio to maximise their investment. It describes the latest in the growing event industry around the world: the creation of event strategies.

With a user-friendly learning structure containing bullet points, questions and exercises, and international case...

• Format: Paperback
• Language: English
• ISBN: 0750666404
• ISBN13: 9780750666404
• Release Date: December 2010
• Publisher: Routledge
• Length: 333 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.8" x 7.4" x 9.2"