Event Sponsorship

by Ian McDonnell and Malcolm Moir

Book Overview

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.

The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what...

• Format: Paperback
• Language: English
• ISBN: 0415533880
• ISBN13: 9780415533881
• Release Date: November 2013
• Publisher: Routledge
• Length: 146 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 6.7" x 9.6"