Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives a

by Judy Allen and Judy Allen

Book Overview

For event planners, there's no such thing as a dress rehearsal! Any event you plan and stage is a reflection of your company's image - from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Special events are fraught with thousands of details, and have...

• Format: Hardcover
• Language: English
• ISBN: 0471644129
• ISBN13: 9780471644125
• Release Date: March 2000
• Publisher: Wiley
• Length: 320 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"

Customer Reviews

Helpfull book

This product is same as described in purchase. Delivery was very quickly and good conditions. I recommend this product and provider. Sincerely. Jose Pena

Very useful Hand Book

It was very useful to me as I used it to brak into the wedding/event business. It presents a very corporate approach, yet it seems to uncover all kinds of secrets of the event world that are hidden to the public eye.

Packed with Knowledge!

Details, details, details. That's really what successful event planning is all about, and that's the key to this very successful event-planning manual. Author Judy Allen notes, lists, copes with and gives an example of virtually every detail in planning anything from a sedate corporate event in a major city to a huge celebration on a remote island. She provides examples galore plus tips, questions and answers, sample cost sheets and schedules. How much floor space does a person need to be comfortable in a tent? Answer: 20 square feet. How many bathrooms should be available for a party? Answer: One per 75 guests. And don't forget to ask about the stemware, adequate parking and even the photographer's back-up camera battery. This author seems to have thought every contingency, as the book's ambitious title promises. Her one glaring omission is that she does not include the party planner's fee - our guess is that she'd be worth it. We highly recommend this well-organized, very practical book to all event planners. Don't send out press releases for your party without consulting Judy Allen.

Great reference book

I think Judy Allen did a wonderful service to us all when she put together this book. It is ideal to keep to hand as a reference book. The templates are ideal and easy to adapt and it saves you endless time working out what you need where. Used as a reference book it is a 'must have' for anyone involved with event planning of any size or occasion.