Evangelist Marketing: What Apple, Amazon, and Netflix Understand about Their Customers (That Your Company Probably Doesn't)

by Alex L. Goldfayn

Book Overview

In Evangelist Marketing , Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1936661098
• ISBN13: 9781936661091
• Release Date: January 2012
• Publisher: Benbella Books
• Length: 288 Pages
• Weight: 1.41 lbs.
• Dimensions: 0.9" x 6.4" x 9.3"