Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation

by Tom Watson and Paul Noble

Book Overview

Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and updated, the second edition of this book allows...

• Format: Paperback
• Language: English
• ISBN: 0749449799
• ISBN13: 9780749449797
• Release Date: November 2007
• Publisher: Kogan Page
• Length: 252 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.7" x 6.4" x 9.2"