Evaluating Marketing Actions and Outcomes

by Arch G. Woodside and Woodside

Book Overview

What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm the organization's performance - what actions are counterproductive in helping the organization achieve what really needs to be accomplished? What actions are we...

• Format: Hardcover
• Language: English
• ISBN: 0762310464
• ISBN13: 9780762310463
• Release Date: September 2003
• Publisher: Jai Press Inc.
• Length: 672 Pages
• Weight: 2.47 lbs.
• Dimensions: 2.2" x 7.0" x 8.6"