When Eva Doyle's father dies in an accident, Eva blames herself. Now she and her mother have no income, during the worst days of the Great Depression. Worse, Ma keeps repeating herself, and forgetting things. So it's all up to Eva, who must give up high school and mooning over a rich boy who doesn't know she exists. She has the old family recipe for an amazing beauty product, but quickly learns no one will buy anything from someone so shy and plain-looking...