European Retailing's Vanishing Borders

by Brenda Sternquist

Since 1985, the process of European unification has accelerated. Physical, technical, and fiscal barriers that separate the 12 countries are being removed, creating the largest mass market in the world. However, the market is not a homogeneous one. Cultural differences still exist; language barriers remain. If there is a Euro-retailer it will be a Euro-retailer that communicates in many languages, anticipates the unique tastes of countless cultures,...

• Format: Hardcover
• Language: English
• ISBN: 089930818X
• ISBN13: 9780899308180
• Release Date: May 1994
• Publisher: Praeger
• Length: 248 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"