European Business

by Simon Mercado and Richard Welford

As the 20th century draws to a close, Europe is moving ever closer toward integration. As this happens the businees environment changes. This book examines how the future of the European Union will... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273646001
• ISBN13: 9780273646006
• Release Date: December 2000
• Publisher: Financial Times Prentice Hall (a Pearson Educ
• Length: 592 Pages

Customer Reviews

European Business

It is a highly informative book which is easy to follow due to its issue based approach. I use it as one of the recommended readings in a course on Business in Europe in a couple of Polytechnics. The only thing is that it is getting to be rather badly out of date.

'A definate must for anyone studying European Business'

A definate must for anyone studying European Business. This book explains the complexities of the European Union, from it's founding to the present day. Key topics include European Community Law, Regional Policies and Macroeconomic Integration. Aimed at all levels, this book provides a comprehensive overview of the topic in an easy to understand format with excellent case studies and reference material. I wouldn't have got through a HND without it!