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Hardcover European and Japanese Multinationals in Asia Book

ISBN: 0415507472

ISBN13: 9780415507479

European and Japanese Multinationals in Asia

A key question for global multinationals is how to balance in the best way the potentially conflicting demands of global efficiency and local responsiveness. Based on extensive original research over a long period, this book explores the different approaches of European and Japanese multinationals in handling this issue. It discusses different approaches to organisational design, the degree of control from the centre, local autonomy, the creation...

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Format: Hardcover

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