Europe: A Fearless Guide to International Communication and Behavior

by Mary Murray Bosrock

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• Format: Paperback
• Language: English
• ISBN: 0963753037
• ISBN13: 9780963753038
• Release Date: January 1995
• Publisher: International Education Systems
• Length: 510 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.1" x 6.1" x 9.0"

Customer Reviews

Do the due diligence!

Ex-pats going to Europe, have no fear, this book has been written for you. With globalization now in full force, more and more international business opportunities are becoming available. But beware, the way business is done abroad is very different than in the US. Don't make the common mistakes Americans make in Europe; ie. be formal, use Mr.(last name) instead of just "Bill". Do your homework. Even American giants such as Jack Welch of GE and the Chrysler Corporation have had trouble because they did not prepare. This book gives information on the various countries in Europe and will provide you with all the the "little" things that will make your business meeting or social gathering a success.