Etourism

by Dimitrios Buhalis

The book is aimed at advanced undergraduate and postgraduate students in business, tourism and hospitality programmes that need to explore how they can use ICTs in a strategic context. It is also anticipated that researchers and practitioners will find it useful and stimulating.

This book addresses the digitization of all processes and value chains in the tourism, travel, hospitality and catering industries. By analysing the new technological...

• Format: Paperback
• Language: English
• ISBN: 0582357403
• ISBN13: 9780582357402
• Release Date: December 2003
• Publisher: Pearson
• Length: 408 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.9" x 7.5" x 9.6"