Ethnographic Thinking: From Method to Mindset

by Jay Hasbrouck

Book Overview

This book argues that 'ethnographic thinking'-the thought processes and patterns ethnographers develop through their practice-offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit...

• Format: Paperback
• Language: English
• ISBN: 1629581194
• ISBN13: 9781629581194
• Release Date: December 2017
• Publisher: Routledge
• Length: 120 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"