Ethnic Branding in Contemporary China: Buyi and the Paradox of Difference

by Yu Luo

An ethnic group at the crossroads of uniqueness and confirmity in Southwestern China

The Buyi people face a dilemma. On the one hand, they work hard to maintain their culture--both out of pride and to attract visitors to their region. On the other, they want to maintain the government and popular perception of the Buyi as part of the Chinese civilization, a notion that in turn undermines the exoticism sustaining their tourism...

• Format: Hardcover
• Language: English
• ISBN: 0295753633
• ISBN13: 9780295753638
• Release Date: April 2025
• Publisher: University of Washington Press
• Length: 264 Pages