Ethics in Social Marketing

by Alan R. Andreasen

Book Overview

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate...

• Format: Paperback
• Language: English
• ISBN: 0878408207
• ISBN13: 9780878408207
• Release Date: February 2001
• Publisher: Georgetown University Press
• Length: 224 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"
• Grade Range: Postsecondary and higher