Ethics in Advertising: Making the case for doing the right thing

by Wally S Snyder

Book Overview

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.

The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates...

• Format: Paperback
• Language: English
• ISBN: 1138188999
• ISBN13: 9781138188990
• Release Date: December 2016
• Publisher: Routledge
• Length: 102 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"