Ethics and Manipulation in Advertising: Answering a Flawed Indictment

by Michael J. Phillips

For more than 50 years the critics of advertising have argued that advertising is bad because it manipulates, and that it must be reined in by political controls. Not so, argues Michael Phillips. If advertising really were as successful in manipulating consumers as its critics claim, it almost certainly would be unethical and probably should be controlled--but it's not that effective. A growing body of empirical evidence now affirms that the enemies...

• Format: Hardcover
• Language: English
• ISBN: 156720063X
• ISBN13: 9781567200638
• Release Date: June 1997
• Publisher: Praeger
• Length: 224 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.9" x 6.5" x 9.5"