Ethical Marketing Decisions: The Higher Road

by Eugene R. Laczniak, Gene R. Laczniak, Patrick E. Murphy

Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0205136273
• ISBN13: 9780205136278
• Release Date: January 1992
• Publisher: Prentice Hall
• Length: 337 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.7" x 7.1" x 9.3"