Ethical Marketing

by Gene R. Laczniak, Norman E. Bowie, Patrick E. Murphy, et al.

Book Overview

This book examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing context. This book accentuates the positive practices that business firms can employ to bring about more ethical marketing. KEY TOPICS: Coverage provides a thorough examination of marketing ethics (advertising, product safety and targeting...

• Format: Paperback
• Language: English
• ISBN: 0131848143
• ISBN13: 9780131848146
• Release Date: August 2004
• Publisher: Pearson
• Length: 288 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.5" x 6.4" x 9.0"