Ethical Marketing and the New Consumer

by Chris Arnold

What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales.

Empowered, the new consumer is using the pound in their pocket to make a point not just a purchase.

But ethical...

• Format: Hardcover
• Language: English
• ISBN: 0470743026
• ISBN13: 9780470743027
• Release Date: September 2009
• Publisher: Wiley
• Length: 288 Pages
• Weight: 2.30 lbs.
• Dimensions: 0.9" x 5.2" x 8.0"