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Ethical Marketing and the New Consumer

Edition Description

What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that...

Edition Details

Format:Hardcover

Language:English

ISBN:0470743026

Format: Hardcover

Condition:

9.59

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Ethical Marketing and the New Consumer

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