Introduction: The Essence of the Debate; A.G.Nikolaev PART I: FROM THEORY TO PRACTICE Cultural Diversity and Moral Relativism in Communication Ethics; C.G.Christians What Does It Mean to Be Moral?A Cross-Cultural and Cross-Religious Analysis of Morality among Muslims and Christians in Britain and France; S.M.Croucher PART II: THE ETHICS OF INTERNATIONAL POLITICAL RHETORIC The Rhetoric of Democracy; G.Elfstrom 'America Will Call Evil by its Name':...