Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices

by Kevin Pho and Susan Gay

Book Overview

The availability of online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And they're not afraid to use it. Bottom line: If doctors don't take steps to define themselves, patients will.

Maybe you're not a big social media user - but your patients are. And they rely on social media...

• Format: Paperback
• Language: English
• ISBN: 0988304058
• ISBN13: 9780988304055
• Release Date: February 2013
• Publisher: American Association for Physician Leadership
• Length: 266 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.6" x 7.0" x 10.0"