Essentials of Strategic Management:

by J. David Hunger and Thomas L. Wheelen

Book Overview

Essentials of Strategic Management offers a concise explanation of the most important concepts and techniques in strategic management. Further, the brevity of this text makes it suitable for use in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131485237
• ISBN13: 9780131485235
• Release Date: January 2006
• Publisher: Prentice Hall
• Length: 192 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.3" x 7.0" x 9.2"

Customer Reviews

SPHR hopeful

This book was short but packed a heavy punch. It was a very help SHPR studying tool.

Brief and to the Point

Business executives, like many professionals, are wary of all the garbage that poses as valid information. They need to cut through the noise to get the real meat, and they don't have a lot of time to wade through extraneous space-filling material that does not contribute to what they need to know. The authors get right into content. They concisely but comprehensively, step-by-step, explain the strategic management process and techniques. No wasted time here. While based on rigorous research, the writing is succinct and thus making it a useful book for the busy executive who needs a comprehensive, useful and practical textbook to guide him/her in strategic decision making. It's a good business approach.

Great Book

My professor recommended this book, for our Strategic Management class, and although is not a huge book it has just the right info you need.

Truly an essentials book

Obviously this was written with the consumer in mind. Such a tiny book, but still packs the punch for stategy in management planning on all levels. Industry examples well written

Excellent Book for All Leaders

Having this be a required book in a recent doctoral course on leadership, I was plesantly surprised by the content. This book should be required reading for all who are interested in strategic management, organizational change, and the future of business and industry. The examples are right-on, useful, and very meaningful. Anyone interested in environmental and internal scanning for an organization can use the simple model provided in the book. I would say this is one of the best books I have ever read on this subject.