Essentials of Services Marketing

by Jochen Wirtz

For undergraduate courses in services marketing.

As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction...

• Format: Paperback
• Language: English
• ISBN: 1292425199
• ISBN13: 9781292425191
• Release Date: November 2022
• Publisher: Pearson
• Length: 680 Pages
• Weight: 32.18 lbs.
• Dimensions: 1.0" x 8.5" x 10.9"