Essentials of Services Marketing

by Patricia Chew, Jochen Wirtz, Christopher Lovelock

Book Overview

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 9810686188
• ISBN13: 9789810686185
• Release Date: October 2012
• Publisher: FT Press
• Length: 720 Pages
• Weight: 3.10 lbs.
• Dimensions: 0.9" x 8.4" x 10.8"