Essentials of Retailing

by Michael Levy

Looking at the practical foundations of retailing in the 1990s, this text describes and illustrates the various strategies retailers use. It also outlines the factors that should be considered in choosing a strategy, and considers strategic principles. Attention is paid to growing areas of retailing, such as category specialists, warehouse clubs, home improvement centres, mail order, off-price retailers and factory outlets. The opening chapter provides...

• Format: Paperback
• Language: English
• ISBN: 0256163480
• ISBN13: 9780256163483
• Release Date: January 1996
• Publisher: Irwin Professional Publishing
• Length: 466 Pages
• Weight: 2.28 lbs.