Essentials of Marketing: A Marketing Strategy Planning Approach

by William D. Perreault Jr., E. Jerome McCarthy, Joseph P. Cannon

Book Overview

Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0077861043
• ISBN13: 9780077861049
• Release Date: February 2014
• Publisher: Irwin/McGraw-Hill
• Length: 717 Pages
• Weight: 3.43 lbs.
• Dimensions: 1.1" x 8.3" x 10.8"

Customer Reviews

Good Purchase

I was very please with the prompt delivery,condition,contents and CD for this product. I would recommend highly this vendor.

Prompt and excellent service

I received this book in a very timely manner and the book was in good condition. Usually when i order text books it takes a very long time to receive. I received this book within a week. I am very grateful for the sender. Sender even wrote me a thank you note and placed it in the book. That made me very happy to receive my book in a timely manner and that the sender took time out and personalized a thank you. Very perfessional and considerate. I would purchase from sender any day and i recommend others buy from sender. Thank you sender!!!!

Good book, Great price, best seller

the book is paper back, but that's fine, cheapest book I ever bought for a class at under 10 dollars. shipped fairly fast under standard shipping the book itself is a good book also, it's very easy to read, and since this is the older edition it's just a bit outdated, but still have all the important and necessary concepts.

Marketing at a glance

Text provided an excellent view of the marketing process. Will be a benefit to have long after the course has finished.

Very illustrative and good examples!!

I would highly recommend this book for any students (Business or non businss)majors interested in learning more about Marketing. The text starts off with the four essentials functions of marketing which are product,place,price,and promotion. This builds a solid fountain for all higher level business classes! Also this text provides highly organized graphics and examples.