Essentials of Marketing

by Frances Brassington, Stephen Pettitt, Dr. Pettitt, Stephen

Book Overview

Learn the theory and practice of modern marketing with this concise and dependable text. Essentials of Marketing, 3rd edition, by Frances Brassington and Stephen Pettitt, combines theory and practice... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 027370818X
• ISBN13: 9780273708186
• Release Date: January 2007
• Publisher: FT Press
• Length: 545 Pages
• Weight: 2.30 lbs.