Essentials of Marketing

By Michael Colin Cant

Essentials of Marketing presupposes the fundamental objectives of business to be survival, profits and growth. Marketing contributes directly to achieving these goals. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0702177695
• ISBN13: 9780702177699
• Release Date: September 2010
• Publisher: Juta Academic
• Length: 198 Pages
• Weight: 0.45 lbs.
• Dimensions: 9.8" x 0.4" x 6.8"