Essentials of Marketing

by Jim Blythe

Book Overview

Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: ? traditional marketing techniques and theories, ? the practical... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1292098449
• ISBN13: 9781292098449
• Release Date: February 2016
• Publisher: Pearson Education
• Length: 368 Pages
• Weight: 1.90 lbs.
• Dimensions: 10.4" x 0.8" x 7.7"